Coloured diamonds shine brighter: Why are ultra rich chasing pink, ...

Ultra-wealthy Indians are increasingly investing in rare pink, blue, and yellow diamonds, driving a 20-25% demand surge. These coloured stones, far rarer than white diamonds, are seen as both fashion statements and lucrative long-term assets. Their rising prices are fueled by global trends and increasing scarcity, with significant appreciation over the past two decades.

स्रोत: Times of India